If You're In Evanston On Friday, You Can Ride In A Cab With Rovell Because It's Probably Awesome For His "Brand"

Hey what’s something no one ever asked for or wanted that we can give them for no reason whatsoever? I know! Ride with Rovell!

Look, some people may say this is weird and stupid and annoying but remember, Rovell’s life is a Strategy, this is called branding, you brand a brand with branding, that’s just how brands work, it’s branding 101. #Brand.