I Need UA Athlete Recovery Sleepwear Powered by TB12 and I Need it Now
Time – New England Patriots quarterback Tom Brady is a notorious sleep fanatic. He has said he aims to get to bed by 9 p.m, even 8:30 p.m during the season. All that shut-eye seems to help. … At an age when most quarterbacks are in decline or hacking away on the golf course, Brady is as sharp as ever.
Does sleep have something to do with it? Under Armour, one of Brady’s sponsors, is betting on it. On Thursday, the apparel giant is unveiling “UA Athlete Recovery Sleepwear Powered by TB12? at the Consumer Electronics Show, which is essentially a commercial version of Brady’s tricked-out pajamas that cost between $80-100. The inside of this fitted garment––which comes in long or short sleeves and pants or shorts––is equipped with a soft bio-ceramic print, which can produce something called far infrared energy when combined with the body’s natural heat. The company touts far infared energy as a sleep aid and is promising its Brady gear will reduce inflammation, regulate cell metabolism, and improve circulation, helping the body recover faster and fostering better sleep. (The packaging includes Brady’s six keys to better sleep, such as “keep your room clean. Contaminants like animal dander and dust restrict your breathing.”) …
If Under Armour’s sleepwear takes off, Brady can claim another victory to complement his four Super Bowls. Haley says Brady’s not just licensing his name to Under Armour’s new product. “He was intimately involved,” says [UA president Kevin] Haley. “Let’s make sure it’s comfortable enough, so we can sleep well in it. It’s not too heavy, it’s not too light. Let’s make sure we get the right load of bioceramics on it, etcetera, etcetera. He’s not going to back anything that he doesn’t fully believe in and use.”
I just found out about UA Athlete Recovery Sleepwear Powered by TB12 five minutes ago. And already it’s not something I want, it’s something I have to have.
Up until now, I consider myself someone who doesn’t have any problem sleeping. Mainly because I spend all day in a stress free environment of writing blogs in my house and most nights am drunker than Michael Floyd by bedtime. But now I realize I’ve been doing it all wrong.
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Those stupid Doctor Who t-shirts and flannel Notre Dame jammie pants I’ve been wearing to bed aren’t fitted garments. There’s no soft, bio-ceramic print in those. They don’t don’t do jack squat to address my far infrared energy. And all this time I’ve been completely neglecting my need for gear that will reduce inflammation, regulate cell metabolism, and improve circulation, helping my body recover faster and fostering better sleep. How I’ve managed to survive this long without Tom Brady’s input into having just the right load of bioceramics in my PJs is beyond me. But it won’t be a problem any more because I’m ordering mine the second I’m done writing this.
A diet of dehydrated algae, spirulina and avocado ice cream. A clock in his gym that counts down to kickoff of the Super Bowl. Rubber band resistance training every day. And now high tech infrared pajamas. I’ve been saying all along Brady will play until he’s 45, just because no quarterback has ever done it. I’m now pushing that back by five years. The UA Athlete Recovery Sleepwear Powered by TB12 will be fostering better sleep of the MVP of Super Bowl LXI, I promise you.