BREAKING: Coca-Cola Is Bringing Back Surge For A Limited Time
Business- Coca-Cola Co. (KO:US)’s newest social-media campaign reaches back to a time when even MySpace didn’t exist. Surge, a citrus-flavored Mountain Dew knockoff that was discontinued by Coke about 12 years ago, will reappear in limited supply today. The only place to get it: Amazon.com. Billed as the company’s first ever e-commerce reintroduction, the news was announced by the Facebook Fan site “Surge Movement,” whose 128,000 members lobbied for its return and paid for a billboard in Atlanta. Coke gave the drink a Twitter account, too, so loyalists can “follow the brand’s journey.” “Surge is back,” the Facebook page’s organizers said, urging readers to buy and spread the word. “The Movement does not end here!” At the website listserv.com, Surge is listed as No. 7 on a Top 10 list of discontinued sodas, beating out Hubba Bubba Soda. Surge, a sweet and caffeinated green pop, will be sold in 12-packs of 16-ounce cans printed with the original graphics for $14. Coke said it may expand the drink to other retailers and add to the campaign, depending on how consumers react.“This will be a great learning experience for us and a refreshing opportunity for fans,” Wendy Clark, Coke’s president of North America Sparkling & Strategic Marketing, said in a statement.
HAPPY MONDAY! Kids who grew up in the 1990’s rejoice! That’ll turn that Monday hangover around in a big hurry. Is this the best news ever or the best news ever? Surge was the shit back in the day before they discontinued it. It was like Mountain Dew on steroids. And now because of a social media movement, Coca Cola is bringing it bak and selling it on Amazon. Say what you will about social media and the negatives of it. It’s a place where racists and assholes and just the scum of the internet Earth run rampant. But if it has the power to bring back one of the great lost pops from the 90’s, then all of the racist assholes and trolls on Twitter are worth it. TOTALLY worth it. That’s what the internet is for. Cute dog videos and giving the power back to the kids who just want to drink heavily-sugared carbonated beverages. We used to buy Surge by the case and drink it all in one night. Diabetes be damned. If you weren’t drinking Surge by the case load then were you even living at all? Apparently this latest Surge shipment is in limited supply so get it while you can. SURGE IS BACK BABY! You get diabetes and you get diabetes and you get diabetes and you get diabetes. Diabetes for everyone!
