SportTechie – A new sponsorship deal with a billionaire Bitcoin broker will see one hockey club’s arena in Denmark rebranded to promote cryptocurrencies and its top player (the son of one of the owners) paid exclusively in Bitcoin, a volatile digital coin that has skyrocketed in value over the past few months.
On Dec. 27, Bitcoin Suisse, a Swiss cryptocurrency broker, will overtake the Danish traditional bank Saxo Privatbank as the main sponsor of the hockey team Rungsted Seier Capital (DK). As part of the three-year deal, Rungsted Arena will be renamed to Bitcoin Arena.
According to Bitcoin Suisse, this is the first time a crypto-financial company has sponsored a national premier league professional sports team.
Also a part of the deal, Rungsted Seier star athlete Nikolaj Rosenthal, the son of one of the team’s owners, Finn Rosenthal, will switch from the traditional salary payments in Danish Kroner to being paid exclusively in Bitcoin, which marks the first time a pro athlete has gone all-in on cryptocurrency for their salary.
A Danish hockey team has offered to pay it’s players in bitcoin. After recently agreeing to a sponsorship deal with Bitcoin Suisse, a cryptocurrency financial service company, Rungsted Seier Capital has not only changed the name of their arena to Bitcoin Arena, they are also offering to pay their players in the cryptocurrency, and one player has accepted.
Nikolaj Rosenthal, Rungsted’s best player, will be the first athlete in all of professional sports to be paid in digital currency. Rosenthal, whose regular salary is paid in the Danish Kroner and is also the son of one of the owners on the team, is clearly a business man first and a hockey player second. Having started a clothing brand and an app since his professional hockey career got going in 2013.
Bitcoin Suisse released a statement saying “Top Rungsted player Nikolaj Rosenthal will pioneer the switch from traditional salary payments in Danish Kroner to become the first professional sports athlete to be paid fully and exclusively in Bitcoin, paving the way for others in- and outside of the world of professional sports to do the same.”
Rosenthal could start a new trend for not only athletes, but anyone who opts to have their salary paid in bitcoin which started the year just under 1k and has at times almost reached 20k. If the growth continues to rise, It’s almost inevitable that more people will start to do this, especially in the hockey community.
If you have the opportunity, why wouldn’t you? Especially if you are making decent money playing. I can’t imagine any player in the Danish hockey league is making the big bucks, but I’m sure they are well off. And realistically, you are probably not making it to the NHL or a league that will pay you the big bucks any time soon, so you might as well try to cash in with Bitcoin.
Granted Rosenthal’s dad is an owner of the team and the kid is probably already loaded, but he could be looking at Whitney money by the end of all this.