First of all, awesome moment. Made this woman’s life. Beating cancer not once, but twice and celebrating it with a big old hug from Jay Z at a concert in front of hundreds of thousands of screaming fans.
Second of all – Jay on that FULL PR swing lately.
Just a few weeks ago he stopped his show to give an inspirational speech to a 9 year old girl about sexism in America and how she can do anything she puts her mind to.
You don’t get to be the #1 power couple on the planet without knowing how to work the narrative like this folks. Heartfelt apology for cheating on your wife in a major publication then start making big time, big hearted moves at your concerts. Little girls and cancer survivors. Done to perfection.
Kings do king things.