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Harvard Dropout Mark Zuckerberg Released The Watch Tab With A Silent Film

Source - Facebook has a new home for original video content produced exclusively for it by partners. The “Watch” tab and several dozen original shows will start rolling out to a small group of U.S. users tomorrow on mobile, desktop and Facebook’s TV apps.

Users with access will see a TV-shaped Watch button in the bottom navigation bar of Facebook’s main app that opens the new video hub. There’s no specific content restrictions on swearing or violence beyond Facebook’s existing community standards, but Facebook will monitor for shows that get flagged.

Beyond the Watch tab, you can also discover shows through the News Feed if a publisher you follow posts an episode or friends are talking about it. 

Facebook’s competitors like YouTube and Snapchat have already experimented with creating original video content. Facebook’s benefit is that Watch is cross-platform, allowing people to view videos from all their devices, while also being a daily destination for 1.32 billion users.

Facebook’s been trying to eat the whole internet for years now. With Watch and these shows, it’s breaking out of the web to challenge traditional television, which is seeing viewership slide. As ad spends follow eyeballs from TV to the web, Watch could give Facebook a way to net more attention and dollars.

Bizarre move by the Zuck. Maybe it’s a marketing ploy, maybe it’s not, either way it got my attention. I think I watched it five times and each time I was expecting lasers and sonic booms. Instead I actually paid attention. One could say I was “deeply engrossed” in the content. I didn’t touch my phone, I didn’t check twitter, I actually watched the watch tab. So touche to Facebook. Tracy Morgan said he liked silent films better and now I understand why.

A fifth of the world’s population has an account, and if half of them watch the silent film like I did, every other app company is screwed. Social media’s overdue for a consolidation. It takes twenty minutes to check everything individually. “Consolidation” would be a fantastic app idea but that’s a topic for another blog.   If I can watch a show while simultaneously checking the news and stories and snaps and posts and everything else on the internet, I’m all in.

Facebook’s been trying to become an internet browser for a while now and I think they’ve finally done it. The only other thing they have to do is porn. Which I’m sure they’re looking into, “no content restrictions” is basically code for doing it. Besides, Zuckerberg’s always preaching about making things social, porn is the  last social frontier. It’d be weird at first but people would get used it. Porn or not I’ll be watching Watch.