"Why Barstool Is The Winner Of Super Bowl Week" Taking You Into The Weekend
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We’re not ones to read our own press clippings but here are some positive press clippings.
WEEI - When Barstool Sports was acquired last year, there were questions about whether it would lose a piece of its soul. With a multimillion-dollar corporate backing, it finally acquired the resources it needs to compete with other media conglomerates. But at what cost?
During Super Bowl week, Barstool has shown how far it’s come from its parochial and underfunded beginnings. Its nightly program on Comedy Central, the Barstool Rundown, drew 310,000 viewers during its debut episode Monday, attracting more than three times the audience as Skip Bayless’ debate program on Fox Sports 1, Undisputed. It also edged out the iconic Daily Show in the highly coveted men 18-to-34-year-old demographic.
But perhaps the biggest coup for Barstool came Wednesday, when former Colts punter Pat McAfee announced he was retiring from the NFL to join the company. After undergoing three knee surgeries in four years, McAfee, 29, says he was looking to get out of football. But instead of joining a traditional sports media powerhouse, such as ESPN or Fox Sports, the charismatic two-time Pro Bowler decided to work for the website that once published nude photos of Tom Brady’s baby. It’s a sign of the times.
Huge shout out to all the Stoolies and for everyone who stayed up to tune in to Comedy Central all week. Have a good one!