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Taco Bell Done Did It Again - Launching An Airhead White Mystery Flavor Freeze

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CNBC - Not only can you drink Starbursts at Taco Bell, but now you’ll be able to sip on a mystery-flavored Airheads Freeze. Starting Sept. 19, stunt food enthusiasts will be able to taste and debate the flavor of the sugary white drink, modeled after the tangy, chewy candy flavor that’s been in dispute since 1986. “Airheads White Mystery has been one of the most delicious debates of our generation,” a Taco Bell spokesperson told CNBC. “We’re excited to fuel the conversation and encourage fans to share their flavor guesses on social media.”

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Taco Bell is so fucking brilliant. They know exactly how to reach their core demo, the 90’s babies/stoners. They know they don’t need to do salads or kale smoothies or any of that nonsense. When they want to make more money, they add more cheese, add more calories, and now, add more nostalgia.

Everyone knows the Mystery Flavor Airhead is the bell of the ball. They used to sell those bad boys at the school store and people were scooping them up like they were made of gold bullion. It became like cigarettes in jail- everyone trying to get a white Airhead. When you heard a rumor that someone had a stockpile in their book bag, it became prison rules. People trading homework for 3, girls offering OTPHJ’s at recess behind the monkey bars, it was full crazytown.

And you know Taco Bell isn’t done. You know they are going to milk the 90’s lunch room snack nostalgia for all it’s worth. Gushers flavors, Fruit By The Foot, and you just wait- when they launch some sort of Dunkaroos, it’s going to be bedlam.

I wish I could hate Taco Bell for their pandering, but they do it so well. They know what the people want and they deliver time after time after time.