We’re so inundated with ads these days — Barstool aside, obviously, the few ads we have here are tasteful and never intrusive — that I’m pretty much completely blind to them. Unless they’re totally outside the box like that M&M threesome ad or everywhere I look online and on TV like a Draftkings, I almost never pay attention. But one like this is creative and timely enough that it definitely sticks out. And it’s kind of cool that gay marriage is now so “normal” that a massive company like Tide can throw it into an ad and have it be a positive thing, especially while Kim Davis has anti-gay rallies doubling as religious experiences. The more commonplace it is, the less we have to hear about it, and that’s a win for everyone involved.
Also, I know that in terms of general acceptance across the US, it’s probably a good thing when gay guys aren’t as effeminate and stereotypical across the board as they get a reputation for. But I’m not sure I’m ready for a world in which gay men are slobs like the rest of us who’d go to a wedding with a very obvious stain on their white tuxedo shirts. You tell me some Kevin James dumpy straight guy is rolling around with wing sauce on his shirt on an occasion like this, fine. But I expect my gay men to be put together beyond reproach. It doesn’t always have to be Liberace robes or even European cut suits but a last minute stain needing a Tide stick? Get the fuck out with that, gay guys. That’s ours.