He passes to the man and... 

Giphy Images.

The internet is responsible for so many things but possibly none more impactful in the ongoing war of attrition between your attention and energy than that of the viral video. Sure the convenience and savings of Amazon is nice. The accessibility of music has changed the art form. Google put libraries and (in effect) Being Smart out of business. There's endless innovation behind every corner. 

And yet even so, nothing compares quite like a viral video. From stepping in grapes to defending Britney Spears to opening an N64 24 years ago. The range and depth associated with Going Viral legitimately knows no bounds. It can virtually come from anywhere at any time. Truly and sincerely, going viral is one of the last great secrets of the commercial world. 

For all their money, power and influence, there isn't a snowballs chance in hell that Star Wars could organically create that kind of content. Fleetwood Mac is one of the greatest selling bands of all time and even so it took Dogg Face cruising with some cranberry to put Dreams on repeat in your brain. You say the name Darren Sharper and you automatically know we're talking about one of the hardest hitting safeties in the league. 

There's seemingly no rhyme or reason to going viral and I hope that never changes. No disrespect to the various algorithms that fundamentally rule our collective existence but there's something so American about how anyone can go viral for basically anything. In a world of profound checks and balances, that's pretty nice. 

Personally I can get into my favorites but I'd rather re-direct you to this week's Snake Draft. No spoilers but there's a bonus round with one of our most robust honorable mention segments to date. I know I'm biased and that it's my explicit professional obligation to say stuff like this, but it's just about the hardest I've laughed in a long time. A lot more coming on this topic throughout the week so go check it out unless you want to be the guy that missed all the jokes. 



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