Barstool Chicago Small Business Feature - Barstool Chicago gets a private tour of the Malort Distillery In The Pilsen Neighborhood of Chicago.
Malort is to Chicago, what Jameson is to Cork, Ireland. It's a right of passage, and a ritualistic "hello". The term "Chicago handshake" was named so for an order of an Old Style beer and a shot of Malort.
It is iconic as they come.
But Malort wasn't invented in Chicago, rather, it was brought here by Swedish immigrants and perfected by a man named Carl Jeppson. Malort is a word that translates to "wormwood" in Swedish. Wormwood is the mystical (horrific tasting) plant that grows naturally, and when added to the fermenting process gives Malort its unique taste. (Fun fact- the Russian word for it is Chernobyl. No joke)
We had the pleasure of visiting the distillery where this wonderful bask liquor is handcrafted. You'll hear the whole story of how the recipe was saved and resurrected by master distiller Tremaine Atkinson and CH Distillery in the video. It's pretty awesome.
His team at CH, including his wife Jennifer, and marketing director Stephanie run an amazing operation and as you'll see, it couldn't be more sweet home Chicago if it tried.
It was an awesome time getting to learn the history, observe the process from start to finish, and "taste test" the products. I'd be lying if I said we didn't get pretty banged up.
There was even discussion of a Barstool x Malort limited merch line and possibly a limited edition Malort batch as well… Stay tuned.
If you're out of town and looking to see what all the hype is about you can order a bottle for yourself or send one to a friend right here
They also have a fire merch line (the Metallica shirt is my personal fave)
If you have a local small business you think we should highlight, shoot suggestions over to me at email@example.com
Shout out to our guy Harry for doing a killer job filming and editing this for us!
p.s.- Eddie was sadly absent from this because he got tied up taping an emergency podcast with Dave.