BI - Prior to the season, Microsoft and the NFL struck a 5-year, $400 million deal with one of the major components being that the Microsoft Surface would become “the official tablet of the NFL” with coaches and players using the Surface on the sidelines during games. But Microsoft and the league ran into a problem during week one of the season when at least two television announcers mistakenly referred to the tablets as iPads giving a huge rival some unexpected exposure. The biggest blunder for the league came during the nationally televised Monday Night Football game when ESPN’s Trent Dilfer joked about how long it took Cardinals assistant head coach Tom Moore to “learn how to use the iPad to scroll through the pictures.” In a separate incident, Drew Brees of the New Orleans Saints was spotted by Fox commentator John Lynch using a Surface on the sideline. Lynch remarked that Brees was “not watching movies on his iPad.” Lynch did seem to realize his mistake when he later noted that players now have “iPad-like tools” at their disposal. However, at no time during the discussion was Microsoft or the Surface mentioned by name.
This made me laugh this morning because of course they are saying iPad and not Microsoft whatever it’s called. Nobody cares about that second rate shit (even if apparently it’s much better than the iPad). We live in a world where Apple is the king. It’s like that one kid who bought a Zune back in the day but still told everyone he had an iPod because it’s socially unacceptable to own a Zune. And what did they expect from the announcers? If it’s a rectangle and you can play games and look at Twitter on it, it’s an iPad, the same way if you make a weird solid/liquid fruity dessert, it’s Jello, not whatever knockoff brand your poor ass bought. And if you buy a knockoff Jello brand, you are certifiably insane. My roommate bought store brand Cinnamon Toast Crunch and I thought we would have to break our lease. Thought the entire apartment was going to go up in flames. But I digress, for some reason it makes me laugh that Microsoft is handing the NFL 400 million dollars and nobody gives a fuck that it’s not an iPad.