When I was a kid, I would get SO excited on Thursdays. When I got home from school, Sports Illustrated would be sitting on the counter waiting for me. I'd read the whole thing cover to cover. One year, I even timed it perfectly that I got to sneak the Swimsuit edition into my room before my mother found it a few days later.
I used to keep all of the editions stacked up in my room. If a guy on one of my favorite teams was on the cover? It would make my month. I never really dreamed of writing for Sports Illustrated, but man did I love reading it.
Fast forward a decade and that same magazine which I read cover to cover is now selling Whey Protein:
Nothing like getting your Sports Illustrated pre-workout in before you go and smash a new PR!
Their sales pitch is something:
Not 100% sure the correlation between writing sports articles and nutrition is. Are journalists now the face of nutrition?
They are even offering a nootropic of sort that supports "brain health:"
"Wow man, seems to be that you're hitting on all cylinders today! Have you been doing anything different? Sleeping more?"
"Nope, just taking my Sports Illustrated BRAIN FORMULA."
Imagine you have low-t and you turn to....Sports Illustrated for help.
I shouldn't make too much fun of Sports Illustrated, because Barstool will probably be launching our own supplement line before we know it. Hopefully, we come up with a sick name unlike Sports Illustrated.