<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no,shrink-to-fit=no"><title>On 4/20 Ben &amp; Jerry's Will Be Rolling Brrr-itos Because They Are Marketing Geniuses</title><link rel="stylesheet" type="text/css" href="https://htlbid.com/v3/barstoolsports.com/htlbid.css"><script async src="https://htlbid.com/v3/barstoolsports.com/htlbid.js"></script><script>window.htlbid=window.htlbid||{},htlbid.cmd=htlbid.cmd||[],htlbid.cmd.push((function(){htlbid.setTargeting("pagetype","blog"),htlbid.setTargeting("authorId","46"),htlbid.setTargeting("Verity_keywords",["jerry","ben","amp","rolling brrr-itos","marketing geniuses","barstool sports","more shop","yesterday","day","time","hats","beanies","hoodies","flag","blog"]),htlbid.setTargeting("Verity_IABv1",["IAB8","IAB8-8"]),htlbid.setTargeting("Verity_IABv2",["210","216","217"]),htlbid.setTargeting("Verity_IABv3",["210","217","216"]),htlbid.setTargeting("Verity_positive","0.18"),htlbid.setTargeting("Verity_neutral","0.82"),htlbid.setTargeting("is_testing","no"),htlbid.layout()}))</script><script>var googletag = googletag || {};
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<figure class="barstool_oembed barstool_oembed--youtube"><div style="left:0;width:100%;height:0;position:relative;padding-bottom:56.2493%"><iframe src="https://iframely.barstoolsports.com/tcgufF" frameborder="0" allowfullscreen="true" webkitallowfullscreen="true" mozallowfullscreen="true" style="top:0;left:0;width:100%;height:100%;position:absolute"></iframe></div></figure><p> </p><p>Have a day, Ben & Jerry’s, have a day! Yesterday they announced they are making a beer with New Belgium (I would link to it but all of mine and Big Cat’s blogs from yesterday POOF! disappeared from existence) And now today they are rolling up the most magical ice cream creation of all time. Brrr-ito, which just happens to come out just in time for 4/20. Now I’m not sure why they chose that date, probably to get your mind off Hitler’s birthday if I had to guess. But it looks incredible. It’s like a Chaco Taco on crack.</p><p>The only problem, and it’s a big problem, is who in the world goes to a Ben & Jerry’s shop? I think they only have them in airports. I’ve never once eaten Ben & Jerry’s out of anything other than the pint it comes in from the ice cream aisle. Buying Ben & Jerry’s from the shop is next level commitment that I just don’t have in me.</p>

On 4/20 Ben &amp; Jerry's Will Be Rolling Brrr-itos Because They Are Marketing Geniuses

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On 4/20 Ben & Jerry's Will Be Rolling Brrr-itos Because They Are Marketing Geniuses

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