Food Truck Using Domestic Violence To Describe Their Mozzarella Sticks Is A Creative Sales Strategy
WXYZ – Cheese sticks are cheese sticks, right? Well, the owner of the Dago Joe’s food truck chose to differentiate his with an odd menu description. They’re “battered, like your wife,” his menu explains.
An offended potential customer tipped off 7 Action News after searching the Dago Joe’s website for a lunch option.
The mozzarella cheese sticks are listed alongside other side options. The description says, “Not just breaded, they’re battered, like your wife. With your choice of sauces or ranch dressing.”
Looking for an explanation, reporter Ronnie Dahl caught up with the Dago Joe’s food truck Tuesday afternoon, near Campus Martius Park in downtown Detroit.
Owner Joe Sciamanna explained the menu description, saying, “It was just a joke.”
Well this one seems like a pretty clear cut case. If you’re going to try to sell people food, don’t liken your food to an abused woman unless you actually use one as a spice for the deep-fried dough. You really shouldn’t have to explain this one in 2015 but hey, sometimes people need a little specificity. The bigger thing here is: Were we really expected something better from Dago Joe? The name itself isn’t exactly the most enlightened term but really he’s just some classic old school Italian dude who just gives zero fucks, has corny politically incorrect ginzo jokes, and no understanding of modern society. Sucks he’s not with the times (and that he claims to be Italian but offers ranch as a side for mozzarella sticks) but otherwise Dago Joes gonna Dago Joe.
Honestly though older Italian people are such wildcards that I think they should just get a pass, make him change the sign but don’t like withhold business or try to shut him down or whatever the outrage move is. I was with my grandmother for Easter and she’s a smart older lady, about as savvy as someone who had Teen Beat magazines with articles about Hitler can be, but she’s 100% Italian, first generation raised in America. At one point, she and my mom began talking about Real Housewives and it was normal boring talk. Then Real Housewives of Atlanta came up with its 99% black cast and the red wine and words like “trashy” and “loud mouth” started flowing from grandma. Needless it was a tense few minutes hoping things didn’t go off the rails, worst we got was her calling the one white chick on the show Kim “the only relatable one.” That’s just life when you’re from the land of pasta, olive oil, and senseless mob violence. But again, the Italians brought mozzarella sticks here. Take the good with the bad.
(via Uproxx)