I was gonna save this for tomorrow’s Monday Morning Golf Recap but decided it deserves it’s own blog. Holy shit. Goose bumps on top of goose bumps on top of goose bumps. Nobody does commercials better than Nike. Nobody. It’s not even close. I don’t know what kind of brain scientists they hire to emotionally manipulate people during commercials but it works. I think I was crying by the end of that. Such an awesome idea. The last couple weeks the story has been floating around about a 9 year old Rory writing Tiger a letter that said, “I’m coming to get you” or some shit. Well Nike took that and turned it into a two minute commercial. And, if all that wasn’t enough, they put it out right on the heels of the Masters. Unreal job by Nike. I hate how great they are at commercials because they can control me but I love it so much at the same time.