P Diddy Does It Again, Gives Us What We All Want! A Music Video Channel On TV!

CBS - Sean Combs’ new Revolt channel launched with a nod to big dreams and its founder’s musical past, bringing a new outlet for music to television. Despite some technical glitches in its opening Monday, Combs aspires to nothing less than making Revolt the ESPN of music, with well-curated playlists and a strong focus on industry news. The industry of music is just as important, or more important, as the industry of sports. Sports are covered in a serious manner and we want to follow in those footsteps.” At its start, Revolt is available only on Time Warner and some Comcast cable outlets. The channel’s website is live streaming the first three days. Combs is encouraging fans to contact cable and satellite operators to urge them to begin airing Revolt. Revolt will air videos almost exclusively with a few news reports sprinkled in until January, when a new studio in Los Angeles opens for artist interviews and concerts. Combs was compelled to release a video a few weeks ago making clear that Revolt will cover all forms of music. One of its two announced shows will focus exclusively on rock. “People have made an assumption, because I’m a hip-hop artist and I’m African-American, that I’m going to try to make a second version of BET,” Combs said, “which I’m not.”

I won’t say this is going to fail, but this is going to fail. There’s no market for music on television anymore. Kids aren’t running home to watch music videos anymore. We have too many other places where we watch them. YouTube is kind of a thing, and it’s kind of not going away.

This isn’t like the old TRL days where they would tease a world premier of a video and everyone would lose their minds about it. If you wanted to see a video back then, you had to watch TRL. I remember going to the computer lab in 7th grade and while we were supposed to be playing Oregon Trail, 3 of us signed onto the dial up internet and went to the TRL website to vote for Bawitdaba. Voted for that song like 10 times each. We are probably the reason Kid Rock got so popular. You’re welcome. But those days are gone and Carson Daly is in his 40’s. But good luck to Diddy and his Revolt network. If you succeed I’ll eat my hat and I’m not even wearing one.

PS: I’m pretty sure RHCP’s Californication was the end all be all for music videos. I still can’t believe they didn’t make that game.