Axios - Mike Bloomberg is working with Instagram meme influencers with millions of followers to help promote his presidential campaign in paid posts, the New York Times reports.
Why it matters: It’s an innovative and fresh strategy that reflects the prowess of Bloomberg’s massive and well-funded digital operation — and it specifically targets Generation Z, a demographic that might know the least about the former New York mayor.
Details: Bloomberg's campaign is working with Meme 2020, a company created by Mick Purzycki, the chief executive of the meme media and marketing company Jerry Media.
I love watching the progression of technology and how it changes political campaigns. Back in school we always learned JFK was basically elected because he looked cool, calm, and collected on TV while Nixon was a sweaty mess because he refuses to wear makeup. Bill Clinton played saxophone on Arsenio Hall. The original Obama campaign changed the way the Internet was used. And now Mayor Bloomberg is using GrapeJuiceBoys, FuckJerry, and other meme accounts (where the FUCK is VinDog???)
I mean not for nothing, I laughed at that one. "What's your Venmo?" is a good line.
And so on and so forth.
This is not a politics blog so we aren't going to discuss the morality of using your meme page to advertise for a billionaire politician…which apparently is the line for the Fat Jewish.
As I started the blog with, the evolution of political ad campaigns is fascinating to the point we are now talking about a guy named "Fat Jewish" turning down a ton of money while GrapeJuiceBoys are just making out like bandits. What a weird reality we live in. No wonder old people feel so left out. This stuff is for the birds.