US Embassy Apologizes For Accidentally Tweeting Out A Picture Of A Cat In A Cookie Monster Costume

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Mashable- We’d never get you to say sorry for sending an adorable cat picture. But the U.S. Embassy in Canberra, Australia has apologised on behalf of the Department of State who did just that, accidentally sending a test email featuring a photo of a cat dressed in a Cookie Monster costume. According to the Australian Associated Press, the photo was was titled “cat pajama-jam” and was sent within an email titled “meeting,” as part of a fake meeting invitation sent by the Department of State to recipients. It’s been described as a “training error,” and at least the U.S. Embassy saw the humour in it. “Sorry to disappoint those of you who were hoping to attend this ‘cat pajama-jam’ party, but such an event falls well outside our area of expertise,” U.S. Mission to Australia public affairs counsellor Gavin Sundwall wrote in a subsequent email two days later. “It was a training error made by one of our new staff testing out our email newsletter platform.”

Yeah that wasn’t an accident. Not even close. The embassy is playing it off like it was an accident because they got made fun of for the cat picture but everybody is trying to up their social media game these days and that includes US Embassys. You can’t be a bland account on Twitter anymore. It’s simply not allowed and it doesn’t matter what your company is selling or what purpose your company serves. You have to be funny on Twitter or nobody cares. We see companies get in trouble for it all the time. They try to be funny with a tweet and they push the envelope and they get burned. People really push back whenever a corporation or company tried to get into Funny Twitter. It always seems super forced and it seems that way because it is.

Well the US Embassy in Australia had to start somewhere and everybody knows that cat pictures are Internet 101 when it comes to getting Favs and RTs. You either go cat picture or dog picture and you’re guaranteed some engagement. They decided to dip their toe in Funny Twitter with a cat dressed as the Cookie Monster and it t backfired in a big way because everybody was like, “Hey why is a US Embassy tweeting out a picture of a cat dressed as the Cookie Monster?” but they tried. I’m gonna give them credit because I guarantee every other US Embassy Twitter account out there is boring as fuck. We’re not talking about any other US Embassy today, are we? We sure aren’t and that’s the point.