No that's not the new logo. That's a dead bear that has been flattened into a rug. That's what the logo should be considering the sad state of the B's. Instead they opted for this:

Ugh...Why? Why is this what we get for a new logo? Now UB is a fan of the spokewheel B, as it is about the only tradition left in the organization, but when UB heard new logo he was thinking something drastic like the Pats did in 1993. Instead we get a slight change and a 3rd jersey that features an update on the bear logo they wore on the chest back in the 20's. Of course, since no one is buying any Bruins stuff these days, they didn't even rush the merchandise onto the shop site. If it was available, would you buy it?

In other Bruins news, besides the introduction of new head coach Claude Julien to the media yesterday, Jeremy Jacobs was named the new chairman of the NHL's Board of Governors. Another brilliant move for the NHL. At this rate they'll be lapped by the AHL as the dominant hockey organization in North America by October. What has Jacobs ever done in his championship-less tenure as owner of the Bruins that would make anyone want to put him in charge of the league's governing body?

One of the topics on the table for Jerry's little group: The salary cap for 2007-08, which is expected to be between $48 million and $50 million. Good luck with that fellas...

Bonus: A nude chick on a bear skin rug in honor of what should be the real logo...(obvs NSFW)