popsci – This August, drones will drop payloads all over South Africa’s OppiKoppi music festival, and there’s a good chance no one will mind. Probably because the payload is beer. Customers thirsty for beer will order beer with their phones, then someone will attach a parachute to a beer, load that beer into an octorotor, and the octorotor will fly overhead, release the beer, and the beer parachutes to the person who ordered it (hopefully). For test flights, the drone is remotely piloted, but the goal is to make the process far more autonomous, with drones flying themselves to coordinates on a GPS delivery grid. In doing so, it offers a good idea of what commercial drones will look like in action. Come the FAA’s new rules for unmanned aircraft in 2015, we might even see beer drones stateside.
This is why America is great. Oh, drones have a bad name because they’re horrifying flying death machines that mysteriously and often illegally bring murder on unsuspecting civilians from high above? Simply combine the idea with something we love and all is forgotten.
Sure it’s currently being designed in South Africa, but if you don’t believe that this beer-drone technology will be adopted by Coors light to bring icy cold refreshment to thousands of concertgoers, sports fans, and other important members of the coveted 18-35 demographic then you’re nuts. After a few years of “Stadium Drone Drops” and corporate-sponsored internet scavenger hunts to uncover drone locations and secret Pitbull concerts nobody in America will even remember what all the drone negativity was about to begin with. Beer drones = good times. At least that’s what Bud Light’s online marketing will tell us.
It’s all about marketing, government. If you start the bacon-for-guns program tomorrow you could burn the second amendment off the constitution by Friday.