DM – Pizza Hut has sparked outrage in Pakistan after ditching its popular all-you-can-eat Ramadan offer that was a favourite with Muslim families breaking their fast. The fast food chain has withdrawn the offer to prevent ‘unrestrained gluttony’ by limiting its customers to a single regular pizza in its Ramadan Fiesta offer. The former deal where customers could eat pizza after pizza for just £7 was very popular during Ramadan – when Muslims cannot eat until sundown. Restaurants were often packed with families for Iftar – the evening meal when Muslims are allowed to break their fast. Diners have taken to social networking sites to complain about the new deal, which while cheaper, is still advertised as an all-you-can-eat deal. One wrote on Pizza Hut’s Facebook page: ‘Pathetic and a misleading deal. It’s only one regular pizza with bottomless Pepsi, not all you can eat.’ Another wrote: ‘It’s saddening to see that this year you guys have introduced an “All you can Drink Pepsi with a small Regular Pizza”.’ Marya Khan, of Pizza Hut Pakistan, told the Daily Telegraph the offer was more in keeping with the spirit of the holy month of Ramadan. She said: ‘The former all-you-can-eat format served as an unrestrained invitation to gluttony and waste, colliding with the very spirit of Ramadan.
Let’s not confuse things — Pizza Hut Pakistan’s decision to stop the all-you-can-eat deal is 100% motivated by money and not for any religious reasons. It’s always about money. That’s just the way the world works. Hungry Muslims were eating them out of house and hut.
Now that’s not to say Pizza Hut’s PR lady doesn’t have a point. You can’t fast all day then tear into multiple greasy-ass stuffed crust pizzas after sundown. According to Wikipedia:
The fast (sawm) begins at dawn and ends at sunset. In addition to abstaining from eating and drinking, Muslims also increase restraint, such as abstaining from sexual relations and generally sinful speech and behavior. The act of fasting is said to redirect the heart away from worldly activities, its purpose being to cleanse the soul by freeing it from harmful impurities.
I want one of these fast food pizza-loving Mulsims to tell me what about Pizza Hut is cleansing and/or shows restraint. God’s eyes don’t close when the sun goes down — it’s still Ramadan. Show some respect and take the goddamned cinnestix out your mouth.
Can’t say I’m not happy to see this happen, though. Just another sign that no matter what your nationality, ethnicity, or religion, we’re all still shameless whores to Big Fast Food. Even in Pakistan.