GARFIELD, N.J. (CBSNewYork) – A New Jersey family is taking on a classic toy, calling the marketing of the Easy Bake Oven “sexist.” That family has been inspired by their young son and his love of baking.Erica Boscio’s 4-year-old son Gavyn said he only wants two things for Christmas. “I want a dinosaur and [an] Easy bake oven,” he said. So Gavyn’s big sister McKenna, 13, wants him to have both, but wishes the oven was offered in a color other than purple. “Its girls coloration of purple and pink make it seem as though cooking is girly, which it is not by any means,” McKenna Pope told CBS 2′s Elise Finch. “I think he would be embarrassed to play with it when his friends or his cousins are over,” said Gavyn’s mom , Erica Boscio. CBS 2′s Finch even spoke with a psychologist who said if the ovens were actively marketed to boys, more would want them. So far there no word on reaction from the manufacturer, but McKenna Pope said she’ll keep at it until the toy is marketed to girls and boys
Love the psychologist saying that if Hasbro would make their Easy Bake Ovens in boy colors more boys would be likely to buy them. Hey Hasbro better put that genius on payroll STAT! I mean I’m sure nobody has ever thought about that before over at Hasbro. Like If boys would buy Easy Bake Ovens than they’d double their target audience. So simple but so brilliant.
Seriously I love stories like these. Hey newsflash little girl Hasbro is a for profit company. If they thought they could sell more Easy Bake Ovens by putting dildos on them they would. Their goal is to sell the most ovens they can sell. They don’t care who buys them. I’m sure they’ve researched the shit out of how to increase market share. Facts are only girls buy Easy Bake ovens and they love the color purple. So quit your whining and tell your Nancy boy brother to come out of the closet. It’s 2012. Nobody gives a shit.