A compelling LinkedIn summary has the potential to really set your LinkedIn profile apart from your competition. Recently I have been spending a lot more time on LinkedIn, and I really like how they have stepped up to the plate and offered a great B2B social networking platform.
That being said, I'm seeing a lot more marketing mistakes made by LinkedIn users than any other social networking website, starting with the "summary" or the biography you are allowed to write about yourself. A lot of times, these summaries read like job applications instead of a compelling statement about YOU as a Authentic Lakers Jerseys person.
The goal of this article is to teach you Vernon Davis Jersey how to use a LinkedIn summary to your advantage. I want to break down five tips that can bring your summary from a decent "biography" about you, to a message that Denver Nuggets Jerseys entices people into contacting you. Ditch that job application formula, and follow these steps for a good LinkedIn summary.
5 tips to writing a good LinkedIn Summary:
1. Write From the 1st Person ? The biggest mistake I've seen is someone writing a company biography, rather than an actual self written, down-to-earth summary about themselves.
Keep in mind, your LinkedIn profile is promoting YOU as a profession, and your LinkedIn summary should be written as such. Even if you are a one man army, make sure your LinkedIn profile is set from the perspective of? YOU!
2. Have a Format ? A successful LinkedIn summary follows a very basic, three part format
First, introduce yourself and talk about who you are. Make people see you as an interesting person, not a faceless company. Talk about how you came to where you are today. This will give you a personality.
Secondly, talk about who THEY are, meaning who do you help? Write a description of who your target client is (subtly it key here). This helps you target someone by making them think, "this is ME he's helping!"
Finally, finish by talking about what you offer. Don't give away everything here, just talk about Michael Vick Black Jersey what you mainly do, and how people can benefit from it. Finish off with a couple of forms of contact (like a phone number and email address) people can reach you on.
3. Multiple Businesses? Have a Make My Own Football Jersey Different Structure ? If you are involved in multiple things, use the same method as above but separate your businesses when you get to step two and three. A very basic, paragraph style layout is clutch.
4. Use Keywords ? Integrate keywords that your target market would type into Google to find you. Do this tastefully. If Women S Giants Jersey someone is looking for your niche, these keywords will stand out to them.
5. Invite Them ? Finally, invite them to connect on LinkedIn! It's important to always be growing your network, as LinkedIn's search feature is VERY connection driven. A little call to action that lets people know you are open to meeting new people is a great way to grow your connections.
Implement those tips into your summary, and you'll have a much more professional looking profile.
Interested in learning the TRUTH about growing your social followers and fans online? Check out /freetraining for your FREE report that reveals the number one secret to SUCCESS with social media marketing campaigns.
Jerry Nihen is a Social Networking Consultant that has worked a wide variety of businesses and individuals that have launched successful social media strategies and campaigns.
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