Wow, this is some shit right here that's gonna cost them a lot of customers:
We are separating unlimited DVDs by mail and unlimited streaming into two separate plans to better reflect the costs of each. Now our members have a choice: a streaming only plan, a DVD only plan, or both.
Your current $19.99 a month membership for unlimited streaming and unlimited DVDs will be split into 2 distinct plans:
Plan 1: Unlimited Streaming (no DVDs) for $7.99 a month
Plan 2: Unlimited DVDs, 3 out at-a-time (no streaming) for $15.99 a month
Your price for getting both of these plans will be $23.98 a month ($7.99 + $15.99). You don't need to do anything to continue your memberships for both unlimited streaming and unlimited DVDs.
These prices will start for charges on or after September 1, 2011.
You can easily change or cancel your unlimited streaming plan, unlimited DVD plan, or both, by going to the Plan Change page in Your Account.
We realize you have many choices for home entertainment, and we thank you for your business. As always, if you have questions, please feel free to call us at 1-888-357-1516.
–The Netflix Team
At first glance, I was all done. But then took a closer look at my account. Prior to getting 'Breaking Bad' Season 3 the other day, I've watched one DVD in 2011. And it sat there for almost 6 months before I popped it in ("Ghost Writer" for those keeping score). Conversely, I've watched 17 movies on Instant in 2011.
I have no shortage of shit in my instant queue and I stopped counting on Netflix for new releases long ago so $8/month is actually a bargain for me. I can get my new release fix elsewhere.
That said, the move sucks and makes no sense.
“You’ve been waiting for it for a long time, but you got it. You wanted it, you got it. We’re bringing it home.’’