Social Media Strategy and Branding: How NFL Jersey Reebok Reed's Law Works
In very simple terms, Reed's Law states that a network of 2 people quickly becomes a network of 1,092. The math is involved but the concept is simple. Reed's Law is basic as to why Social Media is such a powerful force and why it has revolutionized modern marketing.
Let me explain how Reed's Where To Get NFL Jerseys Law works in very simple terms. Take two people. Let's say each of these people have ten friends. I would hope Blank Baseball Jerseys that most people would have more than 10 friends. Each of these people have ten friends, and on and on and on. Let's say you have some significant content. You share this content with your friend who shares with his friends. Suddenly this content is a major thing. This is why social media is so virile---why it is such a powerful force.
We have seen some truly revolutionary things happen just recently in our world because of social media. The government of Tunisia was Cheap Chinese NFL Jerseys recently toppled. This happened because a sidewalk fruit vendor was abused and pushed around. Someone in his circle of friends knew social media. Protests were organized and people who had legitimate grievances surfaced. The social media platforms provided a common place for people to meet. Soon the government of Tunisia was toppled.
There are few African-Americans in Iowa. Through social media, Barack Obama was able to communicate his message all over Iowa in an organized manner. The quick movement of social media allowed Barack Obama to win a victory that would have been unheard of in past years.
To explain how a world brand can be created overnight through the virility of the social networks, I want to use Black NFL Jersey a high school student named Dino Ignacio as an example. Using Photoshop, Dino took images of Bert from Sesame Street interacting with Osama Bin Laden. Networks began to interact with one another. Networks which had no relationship to one another, but networks brought together through social media platforms created a world class brand, Bert and Osama.
On the other side of the world, a Bangladesh-based publisher scanned the web for Bin Laden images to print on Anti-American signs, posters, and T-shirts. The Arab world had no concept of Sesame Street or Bert or Ernie. The publisher happened upon Dino's image of Bin Laden interacting with Bert. These images were printed on thousands of posters and distributed across the Middle East.
There was an anti-American rally. CNN reported the unlikely sight of a mob of angry protestors marching through the streets chanting anti-American slogans and waving signs depicting Bert and Bin Laden hanging out, the best of Buds.
Here is what we have. Someone created some engaging content. He shared this content on a social platform. Someone took the images off the platform, and put them on signs, posters, and T-Shirts. These items were used at a large rally. This rally was picked up by major news outlet. This outlet placed it on their newscast, which was picked up by local newscasts all over the world. We can see how a network of 2, is now a network of millions.
The creators of Sesame Street complained vehemently. This created more engagement as this story now had legs. The protest, anti-protest, complaints created even more touch points and exposure. It created greater brand.
From his bedroom, Dino Ignacio had created an international incident and he had created an international brand. Think of NFL Womens Jerseys Cheap the touch points. It went from Ignacio's Photoshop bedroom computer. It went to a print shop in Bangladesh. It then traveled to protestors on an Arab street. From the street it was picked up by CNN. Local news stations from all over the world picked up CNN's feed. We now know how easily a brand was created by accident. Think of how strong this brand would have become if it had been organized?
From this small look, we can see how virile social media is and how powerful it is in creating brand. We can see why Reed's Law is so important in the study of social media.
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