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In today’s increasingly competitive marketplace, small business owners should actively pursue every possible opportunity available to receive positive public exposure. While not every press release will give your business a banner headline on page one or the lead story in the late-news feature, a news release is free and an effective way of getting exposure.
Step One: Find a News Angle for Your Headline
There are a number of very good reasons for sending out a news release and generating as much favorable publicity for your business.
Anyone of these ideas could be used as your media hooks.
Compose an eye-catching, informative headline using that hook. Remember, you have no more than 10 seconds to interest a reader. Your headline should be a brief statement of the most important or vital fact of your story. Just as in newspaper headlines, you can use a compressed, telegraphic style.
Here are some examples of titles of some press releases:
Step Two: Basic Facts of your News Angle
Always present the Five Ws of jo