Sina , Sina announced first quarter earnings of 20

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the focus of the first quarter of 2011 results

• net revenues of $ 100.2 million, an increase of 18% compared to the same period last year. Non-GAAP net revenue of $ 95.5 million, representing an increase of 19% compared to the same period last year, reaching the upper limit of the company's 93 million-96 million U,Kvinner Parajumpers.S. dollars expected.
• ad revenue of $ 72.3 million, representing an increase of 33% compared to the same period last year, in the company from 71 million to 73 million U.S. dollars within the expected range.
• non-advertising revenues of $ 27.9 million, a decrease of 9% compared with the same period last year. Non-US GAAP non-advertising revenues of $ 23.2 million, representing a decrease of 11% as compared to the same period last year, exceeding the 22 million to 23 million U.S. dollars of the company expected.
• 2011 first quarter Sina attributable net profit of $ 15 million, or 23 cents per share, fully diluted. Non-GAAP Sina Net profit attributable to $ 16.9 million, a decrease of 24% compared to the same period last year, net income of 25 cents per share diluted.
Sina Chief Executive Officer Charles Chao said: after formal Weibo.com domain name, the number of registered users of Sina microblogging breakthrough in the recent $ 1.4 billion and we hope to ride on the momentum, a significant increase in investment in the next few quarters, microblogging further expand the user base and increase user stickiness. . The non-GAAP net revenue of $ 95.5 million, $ 80.3 million for the same period last year. Advertising revenue of $ 72.3 million in the first quarter of 2011 and $ 54.3 million for the same period last year.
2011 first quarter non-advertising revenues of $ 27.9 million, $ 30.7 million for the same period last year. MVAS revenues of $ 21.3 million, $ 24.6 million for the same period last year. MVAS revenues fell mainly due to China Mobile was introduced in late 2009 and early 2010, a series of new policies.

in the first quarter of 2011, operating expenses totaled $ 41.8 million, $ 33.5 million for the same period last year. The first quarter of 2011,Superdry Sale, non-GAAP operating expenses were $ 39.1 million, $ 27.8 million for the same period last year. The growth in non-US Generally Accepted Accounting Standards operating expenses is primarily attributable to human-related expenses increased, as well as increased marketing expenses related to the microblogging products.
2011 first quarter operating profit of $ 11.5 million, $ 14.6 million for the same period last year. Non-US GAAP operating profit for the first quarter of 2011 was $ 10.1 million, $ 16.7 million for the same period last year.
2011 first quarter non-operating profit of $ 5.0 million and $ 11.6 million for the same period last year. Sina non-operating profit decline was primarily with the first quarter of 2010 included a $ 7.2 million related to income, the revenue for Sina investment in China Real Estate Information Corporation (hereinafter referred to as Sina's part. Sina from CRIC non-US generally accepted accounting criteria for return on equity for the first quarter of 2011 was $ 5.9 million, the same as the same period last year, equity income from CRIC deferred a quarterly report.
in the first quarter of 2011 the provision for income tax amounted to $ 1.7 million, $ 1.9 million for the same period last year.
2011 first quarter Sina attributable net profit of $ 15 million, $ 24.4 million for the same period last year. Sina attributable net profit fell due to increased marketing and technology expenses with microblogging and video operators,Peuterey Jacken Italia. Attributable to the first quarter of 2011, Sina diluted net income per share of 23 cents to 37 cents for the same period last year. The first quarter of 2011, non-GAAP Sina attributable net profit of $ 16.9 million, $ 22.3 million for the same period last year. Attributable to the first quarter of 2011, non-GAAP Sina Diluted net income of 25 cents to 34 cents for the same period last year.
ended March 31, 2011, SINA's cash, cash equivalents and short-term investments totaled $ 830.5 million, $ 882.8 million as of December 31, 2010. The reduction in cash balances primarily related to the acquisition described in section below Cash flow from operations for the first quarter of 2011 was $ 21.9 million, $ 18.2 million for the same period last year. December 31, 2010, the Company issued approximately 370 million new ordinary shares and the conversion of convertible bonds for $ 96.1 million settlement.
investment

2011, Sina acquisition Mecoxlane Co., Ltd. (hereinafter referred to as million American Depositary Shares, ADS), which is equivalent to Mecoxlane of the issued and outstanding shares of approximately 19% (the shares referred to as the ADS 6.00 $ (following the transaction referred to Mecoxlane Transaction Sina entitled to nominate one director to the board of directors of Mecoxlane. Since Mecoxlane transactions completed date of March 25, 2011, from the three-year blockade, Sina also has a start the two-year period from the date of completion of the share options, Sina to buy 4830 shares Mecoxlane ordinary shares (equivalent to 6,900,000 ADS), the strike price of $ 1.1429 per share, equivalent to each ADS 8.00 dollars.
Outlook

Sina expects the second quarter of 2011 the U.S. General Accounting Standards net revenues 112000000-115000000 U.S. dollars advertising revenues in between 90000000-92000000 U.S. dollars, non-GAAP non-advertising revenues to be between 22000000-23000000 U.S. dollars. Non-US GAAP net revenues and non-GAAP non-advertising revenue does not include equity investment in CRIC about $ 4.7 million in amortization of deferred revenue and Sina.
conference call

SINA Corporation is scheduled to EST 9:00 the evening of 11 May 2011 conference call, the company's financial and operating conditions . A live Webcast of the conference call Tuesday night EDT on May 11, 2011 from 9:00 to 10:00 (Beijing 2011, May 12, 2011 as early as 9:00 to 10:00). Company website http://corp.sina.com live webcast. The conference call access number: +1 617 786 2905 (U.S.), +44 2073658426 (UK) and +852 3002 1672 (Hong Kong), passwords are: 57165140. The replay of the conference call will be held EDT May 18, 2011 and ending at midnight to listen to the Records of telephone access number: + 16172134164 password: 22636065.
About

SINA Corporation (NASDAQ SINA) is a leading online media company and mobile services in China and for global Chinese communities value-added service providers. With a branded network of localized websites and services in the Greater China and overseas Chinese, mainly by providing online news and content service Sina (SINA.com), providing a social networking service and micro-blog service Sina (Weibo . com), the wireless Sina (SINA Mobile) provide mobile value-added services as well as other lines of business, the majority of users including region-focused online portals, mobile value-added services, microblogging, blogs, audio and video streaming, album, online games, e-mail search, classified listings, fee-based services, e-commerce and enterprise e-solutions, including a wide range of services. The company's revenue comes from online advertising and mobile value-added services,Parajumpers Norge, and a small part from fee-based services.

Contact: Peng Hui
​​SINA Corporation

Tel :8610 -82,628,888 turn 3112
Email:

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