Just going to a game in person will many times do the trick. The game doesn't lend itself well to TV, especially back several years ago.
I never liked hockey until I started my freshmen year at UAH in '90. We started going to games because it was free for students and that was where all the girls would be. I got hooked on the sport and started following the NHL and somehow became a Quebec fan and have loved it ever since.
I like stories
"You stay bought into it when you see your opponent sucking air and physically failing, and you're still fit and ready, and you know you own his ass."
-Former Bama LB Cory Reamer on Coach Cochran's training program