Globe to offer two websites: one free, one pay
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The Boston Globe next year will split its digital news brands into two distinct websites, keeping Boston.com free while establishing a subscription-only pay site, BostonGlobe.com, which will feature all the content produced by the newspaper's journalists, publisher Christopher M. Mayer said today.
The change, scheduled to take place during the second half of 2011, is aimed at building an audience of paid subscribers online, a strategy that newspapers across the country increasingly are moving towards. With this approach, the company also aims to maintain high traffic to Boston.com, one of the nationâ€™s largest regional news sites and a site that generates revenue from advertising.
Boston.com will continue its focus on being a "one-stop source for all things Boston" that offers breaking news, sports, and weather, from a variety of sources, as well as classified advertising, social networking, and information about travel, restaurants and entertainment, Globe officials said. Boston.com's audience will have limited access to journalism that appears in the newspaper, but will have wide-ranging access to content the Globeâ€™s newsroom produces throughout the day for the website.
BostonGlobe.com, designed to closely approximate the experience of reading the paper's print version, will contain all the stories and other content from the day's paper as well as exclusive reports, in-depth news, analysis, commentary, photos and graphics, plus video and interactive features.