HuffPo- San Francisco’s Four Barrel Coffee has long been a hipster hangout. But recently, our attention was directed to a sign in the company’s back alley that might suggest some dissension. While the list includes some generally standard guidelines (keep alley clear of trash, bring dishes back inside), we were most intrigued by the final request: Please be respectful of our Caledonia neighbors by not talking about annoying hipster topics, or who you f*cked last night. You shouldn’t do that anyhow, but our neighbors actually can hear you. But when it comes to hipster topics, is Four Barrel calling the coffee black? One clever SFist commenter even quoted a passage from the company mission statement, “including hipster lack of capitalization.” We also remember a recent episode of American Hipster Presents (actual title), featuring none other than Jeremy Tooker, cofounder of Four Barrel Coffee.
Just who exactly does Four Barrel Coffee think they are? Being a coffee shop in San Francisco is exactly one step below being a cupcake boutique in Portland. If you ban “hipster topics” you’re eliminating the only possible areas of discussion for your customer base to engage in. This is San Francisco. I’m pretty sure the only things you’re legally allowed to talk about are the two pages for your novel that you wrote last month, how this coffee is so much better than the corporate shit they shill at Starbucks, and an intricate description of the arm sleeve tattoo belonging to the guy that you fucked the night before. You ban those and you might as well board of the windows and start your bankruptcy filing.
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