USA Today – Fans attending a major NASCAR race this weekend will see a most unlikely video posted on a giant video screen shortly before entering the track: a pro-marijuana legalization ad. Outside the NASCAR Brickyard 400 in Indianapolis, the same track that hosts the famed Indianapolis 500, Marijuana Policy Project, the nation’s largest pro-marijuana legalization advocacy group, has purchased space to air – dozens of times over the weekend – a video that pushes the theme that marijuana is less harmful than alcohol.
It marks the first time a pro-marijuana legalization ad will appear so close to an entrance gate of a major sporting event. The Brickyard 400, in its 20th year, is regarded as one of NASCAR’s biggest races.
But the video ad isn’t just pro-marijuana. While it’s made to look like a beer ad, its tone sounds anti-alcohol. Unlike beer, a narrator in the video says, marijuana has “no calories,” “no hangovers” and, the ad says, “it’s not linked to violence or reckless behavior.”
NASCAR race? That’s where they’re premiering an ad to push weed instead of booze? Probably would make a little more sense at, oh I don’t know, an NBA game maybe? I mean have you ever seen the crowd at a NASCAR race? You could literally walk around handing each and every single member of the audience a completely free 1 ounce bag of the best marijuana on planet Earth and there’s a -0% chance they toss away their 4 30-racks of Bud Heavies in exchange. They’ll go right ahead and change that slogan to “Marijuana, something to smoke to add some buzz in between my 45th and 46th beer about 5 minutes before I start my 3rd brawl of the afternoon.”